The numbers speak for themselves
646
sales per month
0,66$
cost per sale
104,48$
average bill
Challenges
– Restarting the business from scratch after sales halted due to the war.
– High product prices and difficulty in communicating value to customers.
– Seasonality of the product, with sales dropping after the holidays and during summer.
Results
- Developed an effective communication strategy that helped articulate the product’s value to customers clearly.
- Created unique content (photo/video).
- Implemented paid ads to attract clients and maintain sales during both peak and off-season periods.
- Optimized advertising budgets focused on seasonal campaigns.
- Elaborated new communication approaches to address sales declines during summer time.
- Rebranded the project, updating visual style and content presentation.
- Analyzed customer consultations in Direct messages and provided script recommendations.
- Supported influencer marketing and collaborations.
| Highest payback (December 2022) | Off-season payback (July 2022) | |
| Expenses | 425 $ | 465 $ |
| Number of sales (units) | 646 од | 310 од |
| Cost of sales | 0,66 $ | 1,50 $ |
| ROAS | 159 | 45 |
| Average bill | 104,48 $ | 67,77 $ |
Before :
After:
Photo content and video production
Bloggers and UGC
Cases
