The numbers speak for themselves
1
year of collaboration
+4864
growth on Instagram
+3360
growth on Facebook
Tasks
– Build a systematic approach to using Meta tools to increase brand and product awareness
– Grow the number of followers on Instagram and Facebook
– Attract a younger audience and build an engaged community
– Update the brand’s visual communication
Challenges
– High competition from leading market players
– Wide product range and frequent product launches
– A significant share of the audience is older and less active in digital channels
Results
- Updated the brand communication strategy and defined the key message: “Sweet memories that unite” (based on the insight that multiple generations grew up with the brand’s products)
- Modernized visual communication and introduced a consistent social media style
- Developed and tested an advertising strategy focused on follower growth and brand awareness
- Established a systematic approach to influencer and creator collaborations
- Implemented influencer collaborations, with selected placements reaching over 100,000 organically
- Delivered brand photoshoots and video production to strengthen communication
- Achieved a +15% increase in brand awareness among younger audiences
| Followers before partnership | 13466 | 6986 |
| Followers at the end of the partnership | 18330 | 10364 |
| Growth | 4864 | 3360 |
| Reach (paid + organic) | 4233635 | |
| ERR | 5,8% | 3,2% |
Before:
After:
Рекламні креативи
Блогери та UGC
Фотоконтент
Відеопродакшен
Кейси
