The numbers speak for themselves
Tasks
– Modernization of the visual identity and communication system of the brand
– Building brand awareness among the local audience
– Increasing the number of bookings for dental services
– Boosting the average check and promoting implantation and premium services
Challenges
– Working with a complex online booking system requiring prepayment
– High competition from affordable international aesthetic dentistry and implantation offers (particularly from Turkey with package deals)
– Skepticism towards private dentistry in the UK due to the habit of relying on free NHS services, leading to a lack of understanding of the value of private services
– Remote work without a local team for regular content creation
Results
- Updated the overall visual identity, which became the foundation of the brand’s visual communication on social media
- Developed and implemented a communication strategy for Instagram and Facebook
- Launched content marketing with live photos, videos, and offer-driven creatives
Set up and optimized targeted advertising for lead generation and brand awareness - Introduced a system of special offers with regular updates every 1.5–2 months
- Ensured consistent brand exposure, maintaining the attention of the local audience and competing with international offers
- Achieved steady and planned growth in the clinic’s profile (followers)
| Instagram + Facebook | |
| Advertising campaign budget | £4485 |
| Ad reach | 377061 |
| Website traffic from social media | 15059 |
| New users from social media | 15044 |
| Customer database growth | +758 customers |
| Average Click-Through Rate (CTR) | 3% |
| Successful registrations on the website (Google Analytics) | 39 |
Before:
After:
POSM
Before:
After:
TV promo
Examples of social media posts
Target ads content
Owner's Review
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