The scale of our hustle
2
years of partnership
Digital Strategy
Branded
print materials
print materials
Digital strategy
Developed an end-to-end SMM strategy for FYOOCHA, bridging business objectives, target audiences, communication channels, content, visual design system, and paid promotion tools.
Core strategic pillars:
- Promotion of the BRAND NEW category
- Promotion of the USED category
- FYOOCHA brand awareness & positioning
Key deliverables:
- FYOOCHA Way: Brand positioning, vision, mission, and core values.
- Competitive Landscape & Market Research: In-depth niche and competitor analysis.
- Brand Communication Goals for 2026.
- Target Audience Profiling & Segmentation.
- FYOOCHA Tone of Voice & Messaging Principles.
- Channel Ecosystem: Channel roles, content matrix, and KPIs across Instagram, Facebook, Threads, TikTok, and LinkedIn.
- Visual Communication Guidelines & Creative Concept.
- Community Management Framework & Moderation Standards.
- Influencer Marketing: Creator partnerships and UGC integration.
- Paid Social Strategy: Performance advertising approach, campaign structure, and budget allocation.
Seasonal and event-based avatars
Post examples
Ad creative examples
Branding
Expanded FYOOCHA’s visual identity across new internal and external communication touchpoints, including pitch decks, partner collateral, and print collateral such as business cards, individual stickers, and sticker packs.
Creating a presentation for the warranty service
BRAND PRINTED MATERIALS
Cases
