The numbers speak for themselves
89578
Reach
536
Add-to-Cart Actions
265545
Impressions
Challenges
– Increasing retail sales on the website and requests in Direct messages on Instagram and Facebook
Results
- Developed a communication strategy aimed at boosting brand awareness and stimulating retail sales on social media.
- Conducted a website audit and implemented improvements to enhance functionality.
- Launched paid e-commerce advertising campaigns on social media (catalog uploads, brand-specific grouping, ad creatives development, and hypothesis testing).
- Analyzed user behavior.
- Created the company’s Tone of Voice.
- Implemented systematic content marketing involving professional technologists from the brand.
| February | March | April | |
| Reach | 55720 | 89578 | 46473 |
| Impressions | 131236 | 265545 | 131958 |
| Add-to-cart actions (Leads) | 144 | 536 | 239 |
| Cost per add-to-cart | 2,65 | 1,25 | 1,28 |
| Total spend (USD) | 381,32 | 677,49 | 306,97 |
| Clicks (overall) | 4232 | 7029 | 5506 |
| CPC (overall) | 0,09 | 0,09 | 0,09 |
| CTR (Click-through rate) | 1,77 | 1,76 | 3,45 |
| CTR (overall) | 3,22 | 2,65 | 4,17 |
| CPM (cost per 1,000 impressions) | 2,91 | 2,51 | 2,33 |
Photo content and video production
Collaborations
Cases
